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Responder Guide

How To Use Animal Response Unit

Welcome, responder. Your mission is to create reels or TikToks responding to as many of these videos as possible. Even if someone has already replied, your perspective still matters. This is about educating your audience, pushing back effectively, and making sure every anti-animal reel is met with far more content in animals' defence.

1. Find The Right Reel

Use the category buttons and description search to find clips that fit your style, topic, or audience. The feed is there to help you move quickly, so if one reel is not right for you, skip it and keep scanning.

All Viral Farming Positive

2. Open, Copy, Or Download

1
Open Use this if the embed looks broken or you want to inspect the reel directly on Instagram. Sometimes the reel is fine and only the embed is acting up.
2
Copy link Use this when you want the original URL ready to paste into a downloader or save it for later.
3
Download Click Download, paste the copied reel link into the downloader, and save the clip you want to respond to.

3. Use The Responder Tabs

The logged-in responder view helps you organise your workflow. Reels can be moved into different tabs depending on what you want to do with them.

To-Do Done Saved
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To-Do Use this for reels you definitely want to respond to soon.
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Done Move a reel here after you have already made your response, so your own list stays tidy.
3
Saved Use this for reels worth keeping around for later, even if you are not ready to make a response yet.

4. Leave Yourself Notes

If a reel is in To-Do, Done, or Saved, you can leave a private note on it. This is useful for ideas, hooks, talking points, or reminders about how you want to use that reel.

These notes are personal to your account only. Other responders will not see them, and they do not appear on the public homepage.

5. Focus On Useful Responses

The goal is not to message or harass the people in these videos. The goal is to create original educational content that helps your own audience think differently, learn more, and push back against animal exploitation narratives.

If someone else has already responded, that does not mean the reel is no longer useful. Different people reach different audiences, and repetition is often what shifts culture.